Written by Lucas Conley, OBD: Obsessive Branding Disorder argues that there is too much of it (branding) resulting in valuable resources being diverted from R&D. The end result is products or services that don’t improve or more of which that we don’t need.

OBD details somewhat disturbing findings - such as a woman who named her daughter GoldenPalace.com or that seven out of every 100 mothers in the U.S. work for a company called Vocalpoint, a clandestine word-of-mouth marketers who casually “praise” various products to friends and neighbours. Branding gone too far or being taken to a new level?

via VSL.