“The popularity of generated content and social media is transforming the web. No longer does a site need a flashy intro or exciting graphics to entice a user to dig deeper, search engines and smart architecture bring the user right to what they are seeking, and when they find that… they want to appreciate it for what it is. Usability, readability and find-ability are in style, while hefty load times, blinking graphics, and cluttered pages are out.

“This focus on content is similar to the shift in design that happened after World War II known as the International Typographic Style (or Swiss Style) Movement. The Swiss movement grew out of the Bauhaus and New Typography Movements, which were grounded in functional typography, clear communication, and geometric designs. The Chief characteristics of the international typographic style are designs that include minimal graphics and a focus on typography, sans-serif Typefaces, black and white photography, and grid based layouts.”

From Bad Ass Ideas. Read the rest of the entry here.

via quipsologies.