In an industry that’s been on the downward spiral since the advent of digital music files and P2P sharing, Radiohead has stood out for its embrace of the Internet and what it has to offer. In Rainbows - which was not only released online but also with a pay-what-you-please price strategy - earned the band an average of £5 per album, more than twice of what they would have received if they were still tied to a record label.

Carrying on down this path, the band organised the In Rainbows Music Video Contest (together with aniboom) for fans/animators to develop a video for a track from In Rainbows. Submissions were voted for online and four winners have been picked. These animators will receive $10,000 to finish their videos but the band hasn’t committed themselves as to which they will release.

This one’s by Tobias Stretch, a favourite that’s been making its rounds on the Internet. I’m looking forward to seeing the completed version of this.